Digital Marketing Training in Jalandhar

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Digital Marketing Training in Jalandhar

When you think of Best Digital Marketing training in jalandhar or Chandigarh, you must think Aegis. Aegis is the place where the best Digital Marketing training is provided by a Google & Microsoft(AEP) certified Trainer.

Aegis institute has the best professional education program carry every phase of your marketing career. Our search engine optimization SEO training in jalandhar and Chandigarh planned to offer training to both practiced as well as newly individuals.

Digital marketing Courses Jalandhar Syllabus

Module 1 :

Digital Marketing Fundamentals

Section 01 : Marketing v/s Sales
Section 02 : Marketing Mix and 4 Ps
Section 03 : What is Digital Marketing
Section 04 : Inbound vs Outbound Marketing
Section 05 : Content Marketing
Section 06 : Understanding Traffic
Section 07 : Understanding Leads
Section 08 : Strategic Flow for Marketing Activities

Module 2 :

Website Planning and Structure

WWW
Domains
Buying a Domain
Website Language & Technology
Core Objective of Website and Flow
One Page Website
Strategic Design of Home Page
Strategic Design of Products & Services Page
Strategic Design of Pricing Page
Portfolio, Gallery and Contact Us Page
Designing Other Pages
SEO Overview

Module 3 : Level – 1
Facebook Marketing Fundamentals

Profiles and Pages
Business Categories
Getting Assets Ready
Creating Facebook Pages
Page Info and Settings
Facebook Page Custom URL
Invite Page Likes
Featured Video
Pin Post and Highlights

Scheduling Posts
Facebook Events
Reply and Message
Facebook Insights Reports
Competitor’s Facebook Page
Ban User on Facebook Page

Digital Marketing Training in Jalandhar

Module 3 : Level – 2

Facebook Ad Campaigns

Organic v/s Paid
Defining Ad Objective
Performance Matrix
Ad Components
Designing Creative Image
Facebook Ad Structure
Setting Up Facebook Ad Account
Create Ad – Targeting
Create Ad – Budgeting
Create Ad – Creative
Content and CTA

Boosting Page Posts
Page Promotion
Video Promotion
Similar Ads and Audiences
Tracking Pixels Code
Re-marketing – Website Visitors
Custom Audiences – Look Alike
Custom Audience – Saved Group
Managing and Editing Ads
Ad Reports and Ad Insights
Billing and Account

Module 3 : Level – 3

Facebook Advance Strategies

Facebook Business Manager
People, Pages and Roles
Ad Accounts Configurations
Ad Agencies and Assigning
Shared Login for FB Business A/c
Power Editor – Most Advance
Email Targeting on Facebook
Facebook Offers

CTA on Page
Posts for Location
Save Time with Third Party Tools
Case Studies
Practical Examples

Module 4 : Level – 1

Google Adwords Basics

Understanding Adwords
Google Ad Types
Pricing Models
PPC Cost Formula
Ad Page Rank
Billing and Payments
Adwords User Interface
Keyword Planning
Keywords Control

Creating Ad Campaigns
Creating Text Ads
Creating Ad Groups
Bidding Strategy for CPC
Practical Examples

Module 4 : Level – 2

Google Adwords Intermediate

PPC, CPM, CPA
Other Measuring Tools
Bidding Strategy on Location
Bidding Strategy on Schedule
Bidding Strategy on Devices
Conversion Tracking Code
Designing Image Ads
Creating Animated Ads

Examples on Animated Ads
Creating Video Ads
YouTube Video Promotion
Hi-Jack Competitor’s Video Audience
Practical Examples

Module 4 : Level – 3

Google Adwords Advance Level

Re-marketing Strategies
Re-marketing Rules
Re-marketing Tracking Code
Linking Google Analytics
Designing Re-marketing Images
Shared Budget
GWD Software

Module 5 : Level – 1

YouTube Marketing Fundamentals

Video Flow
Google Pages for YouTube Channel
Verify Channel
Webmaster Tool – Adding Asset
Associated Website Linking
Custom Channel URL
Channel ART
Channel Links
Channel Keywords

Branding Watermark
Featured Contents on Channel
Channel Main Trailer
Uploading Videos
Uploading Defaults
Creator Library
Practical Examples

Module 5 : Level – 2

YouTube Marketing Advance

Channel Navigation
Video Thumbnail
CTA – Annotation
CTA – Extro
CTA – Cards for Mobile
Redirect Traffic to Website
Post Upload Enhancements
Live Broadcasting
Managing Playlists

Managing Comments
Managing Messages
Monetization with Adsense
Paid YouTube Channel
Channel Analytics
Real Time Analytics

Module 5 : Level – 3

Video Making for YouTube

How to make videos
Camera Angles
Setting up Lightings
Shooting Techniques
Editing Videos
Editing Audio
Background Music
White Board Animation

Publishing HD Videos
On Hands Training on Video
Editing Software
Practical Examples
Creating Animated Contents

Digital Marketing Training in Jalandhar

Module 6 : Level -1

Email Marketing – Content Writing

Email Machine – The Strategy
Email Frequency
Why People Don’t Buy
The Fuel – Value
Triggers in Email using 4Ps
Sequence of Email Triggers
Email Example – Topic
Email Example – Intro
Email Example – Product
Email Example – Secondary Value
Email Example – Fear

Email Example – Regret
Email Example – Ask for Sales
Email Example – Reinforcement
Email Example – Offers Announcements
Email Example – Urgency
Email Example – Cross Sales
Email Example – Re-Engagement
Email Example – Buyer vs Consumer

Module 6 : Level -2

Email Marketing Advance Level

Email Software and Tools
Importing Email Lists
Planning Email Campaign
Email Templates and Designs
Sending HTML Email Campaigns
Web Forms Lead Importing
Integrating Landing Page Forms
Campaign Reports and Insights

Segmentation Strategy
Segmentation Lists
Auto-Responded Series
Triggering Auto – Responder Emails
AutoResponder Actions

Module 7 :

Marketing Automation

Marketing Automation Tools
Email Campaigns
Email Autoresponder
SMS Autoresponder
Creating Landing Page
Landing Page CTA
Lead Generation Strategy
Capturing Leads from Sources
Website Widgets
Lead and List Management
CRM Integration
Sales Integration
Products Integration
Business Reporting
Lead Source Link Building
Lead Tracking Features
WebHooks and Connectors
Complete Automation Strategy

Module 8

E commerce and Payment Gateway

eCommerce Business
Planning eCommerce Website
Product Placements
Product Grouping
Promoting eCommerce Website
Remarketing Products
Understanding Coupon System
Appointing Affiliates for Products
Cross/Up/Down Selling

Payment Gateway in India
Application and Documentation
Collecting Online Payment
Web Store using Payment Gateway
Web Fronts using Payment Gateway
Invoice Payments through Emails
SMS Invoice Payments
Integrating Payment Gateway
Payment Links and its Promotion
Affiliates for Payment Links

Module 9 :

Re-Marketing Strategies

Re-Marketing Flow
Email Re-Marketing Strategy
Segmentation Re-Marketing Strategy
Facebook ReMarketing
Google Adwords ReMarketing
Marketing Machine Bucket Filling
Dynamic Re-Marketing for eCommerce
Pixeling and Tracking Cycle
Video ReMarketing
Custom Audience ReMarketing
Engagement Re-Marketing

Module 10 :

Google Plus for Business

G+ Pages Ranks Higher
Google Plus Profile
Google Local Business
Google + Company Page
Adding Contact Links
Utilizing +1 Button
Managing Circles
Posting Contents
Google Hangouts
Social Relevance to G+ in Adwords
Sharing G+ Buttons on Website
HashTags and Mentions
Review and Testimonials
G+ Mobile App
Integration with Website

Module 11 :

LinkedIN, Twitter and Pinterest&lt

LinkedIN – The hub of B2B Networking
Creating LinkedIN Account
Updating Contact Information and Links
Designing Profile and Summary
Managing Connections
Advance Searching
Who Viewed Your Profile
Endorsements – Publishing and Receiving
Creating LinkedIN Company Page
Updating Products and Services

Creating Showcase Pages
Engaging with Updates
Running Paid Campaigns
Recruitment through LinkedIN
LinkedIN Groups
LinkedIN Mobile App

Module 12 :

Google Analytics and WebMaster Tool

Web Analytics
Integrating with Website
Measurement Metrics
Accounts and Profiles
Analytics Reporting
Sorting, Filter and Time Chart
Audience Segmentation
Traffic and Behaviour Reports
ReMarketing Audiences
Goals and Conversion Reports
Developing Intelligence Report

Google Webmaster Tool
Setting up Tool for SEO
Adding and Managing Assets
Integrating WebMaster Tool
Site Map and Site Links
Search Traffic and Links
Google Indexing
Managing Crawl Errors
Managing Security Issues

Module 13 :

Search Engine Optimization

Understanding SEO
SEO Keyword Planning
Meta Tags and Meta Description
Website Content Optimization
Back Link Strategies
Internal and External Links
Optimizing Site Structure
Keywords in Blog and Articles
On Page SEO
Off Page SEO
Local SEO
Mobile SEO
eCommerce SEO
Optimizing with Google Algorithms
Using WebMaster Tool
Measuring SEO Effectiveness

Module 14 :

Affiliate Marketing and AdSense

Understanding Affiliate Marketing
Sources to Make Money Online
Selecting Affiliate Program
Applying for an Affiliate
Building Assets for Affiliate Promotion
Payments and Payouts
CPC, CPA, CPI and other metrics
Getting Most Conversions
Day to Day Work Scheduling
Managing Affiliate Accounts

Blogging
Google AdSense Account Setup
Placing Ads on Website
Placing Ads on Blogs
YouTube Video Monetization
Allowing and Blocking Ads
Performance Metrics
AdSense Administration

Module 15

Case Studies and Practical Assignments

We have experience of running more than 1000 Ad Campaigns. We will share
Case Studies and Advance Strategies.
We will also give you Practical Assignments for Website, Ad Designing, Email
Content Writing, Affiliate Promotions, SEO and many more.
So that you not only learn Digital Marketing but you can actually implement
Digital Marketing Strategies for your or your client’s business.

 

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